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I recently read an article titled “Doubts About Doublespeak” by William Lutz from the book “Language” by Gita Dasbender and was completely taken aback.

I learned from the article that word choice plays a huge role in a large corporate companies way of speaking through media and advertising. Word choice and how companies phrase statements or advertising they release, can completely deceive an audience.

For example, in 1978 a 727 aircraft crashed on takeoff killing three and injuring 21 others. The plane was destroyed, many people would think this would be devastating for an airline, however the insured value of the plane was greater than the book value so in the end the airline made a profit of 1.7 million dollars.

The airline company could not just pass off the fact they just made 1.7 million dollars, but they couldn’t say they made money off a destroyed plane where lives were lost. They ended up solving the problem by inserting a footnote in their annual report saying the 1.7 million was due to the “involuntary conversion of a 727.” This way nobody was mad or upset, or questioned their motives.

This made me think of other companies who would do the same thing. Or what kind of companies would do the same thing. Relating to my major of environmental geology, I immediately thought of oil companies and how they must deceive the public all the time about what they are doing and how they are doing it. I don’t know of any specific stories coming from any oil companies of using doublespeak but I’m willing to bet there are plenty and will definitely be doing research to find out more.


Could they be guilty??

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